I’ll admit it; I’m addicted to buying tools. Any true marketer will tell you, the best affiliate marketers blow thousands on tools and gadgets. I’ll buy almost any new tracking or information mining product or tool that hits the market. It’s embarrassing.
It doesn’t even have to be great copy, like a kid with a new toy at Christmas; I’m sucked into the possibilities. What do most of us want? More time to spend fishing, more time with the kids, more time with the wife, girlfriend, or whatever it is you enjoy doing. The dream of most affiliates is to have a campaign on auto pilot, your own personal money machine that spits out dollars like an ATM. I’m sure if my wife looked at the trends in our Mint.com account she’d probably contemplate divorce. I wouldn’t blame her, about 80% (actually it’s probably closer to 95%) of the products purchased are as useful as a fork in a soup eating contest. But, just like an old miner digging for gold, every blue moon we’ll come across a real gem. Clicktale is one of those gems.
Calling Clicktale another web analytics tool is like calling a Lamborghini a corvette. They both have wheels but, when you get under the hood two totally different cars. One of the main features that separates Clicktale from other analytical tools is the ability to record real-time movies of your visitor’s entire browsing sessions. This is powerful! You can actually watch all mouse movements, mouse clicks, keystrokes, scrolling actions, and interactions with online forms. If someone is trying to click an area that is not clickable, Clicktale will show you the percentage of people clicking that area. This could easily increase your CTR and conversions just buy making that area clickable. You want to know the best way to optimize a landing page, use clicktale.
Recently Clicktale added heat maps to their software and for me completed the missing link. If you’re not using heat maps then you’re not getting the most out of your campaigns. Just imagine, it’s like sitting right next to the customer as they’re going through the purchasing process. Wouldn’t you want to know what they’re thinking? Yes, people vote with their clicks but, they also vote with attention, lots of attention and zero conversions usually means you are focused on the wrong audience or that something about your page is driving customers away. To remedy this Clicktale uses four different types of heat maps:
There are several ways the ClickTale Heatmaps can be used to benefit websites, here are a few examples:
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Maximize content effectiveness by rearranging its location. For example, you notice that content down the page is getting a great deal of attention, but it is being viewed by only a small fraction of the visitors to the page. To increase the number of visitors that view it, the webmaster may decide to move this content further up the page, where the heatmaps show more visitors are focused increasing its effectiveness.
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Reduce bounce rates. Web marketers can easily identify boring areas in web pages that visitors skip and areas that cause visitors to leave. This is especially valuable to websites that use long marketing copy, now problem areas can be easily identified without guess work, revised and monitored, reducing bounce rates and putting more money in your pockets.
As the affiliate industry has changed, affiliates have had to change their marketing tactics. Where it used to take minutes to set up a campaign and direct linking was king, these days in the era of quality scores and FTC pressure it is imperative to get the most you can out of every campaign. The faster you can optimize and figure out the clickology of the customers coming to your site the faster you maximize profits. If you can spend the same money you are already spending and get more information per visitor, the question is why wouldn’t you? Check out clicktales it’s an awesome tool.