Posts Tagged ‘internet marketing’

The Affiliate Aftershock Methods Webinar

August 9th, 2010

We have once again invited Tommie Powers for another webinar, who is widely considered a top expert on buying Content-Based Internet Traffic and he is going to share the complete blueprint to the Aftershock Method that was developed by one of his former coaching students. The webinar will be this Wednesday, August 11 at 9 PM Eastern Time.

Tommie’s former student originally took one of his training courses and was able to take those strategies and techniques to a completely new level by applying the concepts he learned with affiliate offers.

Here is what you will discover:

  • Proven Techniques To Find Niches Based Around In-Demand Products Where People Are Already Spending Money.
  • Why You Need Content-Rich Blogs And How To Set Them Up In No Time Flat.
  • Surefire List Building Techniques That Make The Aftershock Method Highly Effective.
  • Low Cost, Low Barrier To Entry Method To Start Driving Traffic Almost Immediately For Your List Building Campaigns.

There will also be time available to take some questions live. Be sure to register now and attend live in case you need your questions answered.

To register, contact your AM for the link!

P.S. Tommie’s former student has given him full permission to share this highly-valuable information and has given him the complete blueprint to share with you that can be implemented immediately after the webinar!

Internet Marketing is Dead!

July 25th, 2010

This is what the people who aren’t making any money are screaming from the rooftops.  Is it true? Well has the real estate market crashed for real estate investors? No, people that had bad business plans lost millions and went under. If your business plan was flip-this-house, right now you’re probably waiting for the next seminar so you can punch one of those real estate Guru’s in the eye.  But, the people that bought based on solid investment principles and had a solid long-term business plan are by in large doing just fine.  It is the same with internet marketing.

The people that jumped in with no business plan and were looking to get rich quick have been sorely disappointed. Why?  They have no business plan. Let’s get down to brass tacks.  You get paid to sell products to customers or generate leads for advertisers, period. That is it. Whether you do it through ppv, ppc, media buys or running butt naked down the highway with your website painted on your back same thing. Don’t get caught up in traffic methods. It does not matter how you get the traffic to your site, what matters is the ability to get conversions.

The question of hot offers. Does it matter what offer is hot? Yes of course it does. But, only if you have traffic that converts. Having a killer billboard on a street that no one drives down does not bring in thousands of sales.  Once you have the traffic.. which means a converting ad, a good landing page, the offers on the backend become interchangeable.

How do you get to the money? Testing. The tools will change. The marketing methods may change but the principles remain the same.  We’re in the business of sales not software.  Getting the new this or the new that is cool, but if you don’t know how to get conversions you need to change your traffic source, your ad copy, your landing page, or the offer. That is it. No bells no whistles.  Getting better tools can increase your conversion rate, but all the software in the world does not guarantee you more conversions.  The goal is selling, period!

Success Ain’t No Cake Walk

July 19th, 2010

It sucked when we were children, it sucked when we were teenagers, and guess what it still sucks. Do you know what Kobe Bryant, Peyton Manning, Tom Brady, Bill Gates, Donald Trump, and Greg Davis have in common? They are students of the games they play. They study and they research.  They make mistakes and get back at it. They hate losing. Don’t get the affiliate game twisted. It is not a lifetime of partying all day and popping Champaign bottles. It’s work.

The only thing sure in life is that you are at the mercy of your choices. Either you choose to sacrifice and put in the work to get good at what you do or you look for short cuts and suffer. Are there short cuts to get to the money? Yes, but only after you have the principles down. What are the principles? What is my cost per customer acqusition? How do I optemize?How to choose offers? What are the metrics? What is my target conversion rate? Where are my customers? What do my customers like? What do they watch? How do they think? Did they graduate from college? Where do they live? How do they talk? How can I target them better? What gets them emotional?

Abraham Lincoln once said “Give me six hours to chop down a tree and I will spend the first four sharpening the axe.” Rather than throwing traffic and money at a page you’re direct linking too, how about throwing all those test clicks at a presell page. Use those test clicks to optimize a good lander. If you know that for the product you’re trying to market news style landers are working grab one and put your own twist on it.

Now one of the things I wanted to address was the questions that I’ve been getting from some of my affiliates about ppv marketing. Does it work? Yes. But, only if you know what you’re doing. Ask your account managers at your traffic source(traffic vance, directcpv, media traffic, etc..). They know what’s hot on their platform. PPV marketing is like the penny slot machines in Vegas. If you don’t know what you’re doing you‘re still going to lose money it’s just a slower bleed. The basic questions still apply. Does that ppv platform have your target demographic? What url’s will your ads be shown on? How do they target? If they have no way of targeting and you have no way of tracking then you might as well go to the bathroom, open up your wallet, dump your cash and credit cards into the toilet, and flush.

The most successful affiliates understand the business aspect of the industry. They ask the important questions. They do things by the numbers. They have systems in place. They have people who build their landing pages; they have specialists who they hire to assist in different aspects of their business. They follow trends and know what people are looking for. They stay up to date on what is going on in the news and factor it into their marketing. They watch Oprah and Rachel Ray if that is what their target demographic is watching. Remember no matter how many bottles of Champaign you pop, how many lambo’s you buy, how many watches you have, this is still a business. If you want to be number one then you outwork, out hustle, and out grind the competition.

Content – Based Traffic Buying Tips Webinar

July 12th, 2010

We have invited Tommie Powers, who is an expert on buying content-based advertising. Tommie is widely considered a top expert on the Google Adwords Content Network (now the Display Network) and he is going to share some highly valuable and actionable strategies you can use instantly. The webinar will be held on July14th at 9 PM Eastern Time.

Here is what you will discover:

  • At least 6 strategies that will get you moving in the right direction with any form of paid traffic.
  • Secrets that will boost your content-based campaigns by at least 25% by the time the webinar is over.
  • Advanced methods he uses for not only his Content Network campaigns on Google, but also for all of his other Paid traffic campaigns on other platforms.
  • The #1 reason why most of your campaigns are not as profitable as they should be.
  • Other proven methods that have been thoroughly tested by Tommie and many of his peers.

Tommie will also take some questions live. If you have some questions you need answered on the topic, be sure not to miss this one!

To register, contact your AM for the link!

P.S. Come prepared to take notes. This one will be loaded with actionable information you can start using immediately!

ECM Attending Ad-Tech San Fran

April 14th, 2010

With Ad-Tech San Fran coming up on us quickly, we wanted to give a quick shout out to our fans and followers. Ad-Tech San Fran is from April 19th through April 21st. The majority of the ECM team will be in attendance. Most of us will be coming in Saturday and will be available for meetings before the convention and throughout.

If you would like to meet with any of us, please let us know as soon as possible so we can allocate time for you. Please contact your affiliate manager directly or send an email to Network@EliteClicksMedia.com and we will plan a meeting to see how we can grow business together in the coming months.  We look forward to meeting everyone and if you see any of the team walking around in ECM gear, be sure to stop us and introduce yourself!

ECM Coaching Forum Progress

February 15th, 2010

Just wanted to give everyone an update on our coaching program and forum that was started a couple months back.  We now have 200 members with 130 of them being active.  This forum is open to ECM publishers only and has seen some growth.

There is constantly new articles and information being added and new questions from publishers have been being posted constantly.  We continue to encourage publishers to keep posting questions.  Typically if you have a question,  nine times out of ten, someone will have the exact same question.

The more you ask, the more it will benefit you as well as other users.  Our coaches are seasoned veterans and are willing to help with any type of marketing technique or issue.  They know this industry very well, however we can not read minds, so keep on asking the questions.

Lastly, besides great content, the forum boasts some top notch webinars from “Super Affiliate” Greg Davis.  A recent webinar highlighted the growing popularity of PPV traffic using the ad network DirectCPV.  We have another promotion code for you to get the most bang for your buck from DCPV.  If you are signing up for a new account with them, then be sure to contact your Affiliate Network for a $30 promotional code.  We know many of you have seen the $25 credits floating for DirectCPV around but we would like to extend our thanks to our friends at Money Makers Discussion forum for this generous code that we can pass along to ECM Publishers.

To sign-up you can simply click the image above or go to www.EliteClicksMedia.com/Coaching  .  Since this is open to ECM publishers only, you will need approval from your Affiliate Manager to get access.  After registering for the forum, be sure to contact your affiliate manager so they can get you approved right away and you can jump in the forum and begin your questioning.

Clicktale Addiction – I Can Quit Anytime

October 6th, 2009

I’ll admit it; I’m addicted to buying tools. Any true marketer will tell you, the best affiliate marketers blow thousands on tools and gadgets. I’ll buy almost any new tracking or information mining product or tool that hits the market. It’s embarrassing.
It doesn’t even have to be great copy, like a kid with a new toy at Christmas; I’m sucked into the possibilities. What do most of us want? More time to spend fishing, more time with the kids, more time with the wife, girlfriend, or whatever it is you enjoy doing. The dream of most affiliates is to have a campaign on auto pilot, your own personal money machine that spits out dollars like an ATM. I’m sure if my wife looked at the trends in our Mint.com account she’d probably contemplate divorce. I wouldn’t blame her, about 80% (actually it’s probably closer to 95%) of the products purchased are as useful as a fork in a soup eating contest. But, just like an old miner digging for gold, every blue moon we’ll come across a real gem. Clicktale is one of those gems.

Calling Clicktale another web analytics tool is like calling a Lamborghini a corvette. They both have wheels but, when you get under the hood two totally different cars. One of the main features that separates Clicktale from other analytical tools is the ability to record real-time movies of your visitor’s entire browsing sessions. This is powerful! You can actually watch all mouse movements, mouse clicks, keystrokes, scrolling actions, and interactions with online forms. If someone is trying to click an area that is not clickable, Clicktale will show you the percentage of people clicking that area. This could easily increase your CTR and conversions just buy making that area clickable. You want to know the best way to optimize a landing page, use clicktale.

Recently Clicktale added heat maps to their software and for me completed the missing link. If you’re not using heat maps then you’re not getting the most out of your campaigns. Just imagine, it’s like sitting right next to the customer as they’re going through the purchasing process. Wouldn’t you want to know what they’re thinking? Yes, people vote with their clicks but, they also vote with attention, lots of attention and zero conversions usually means you are focused on the wrong audience or that something about your page is driving customers away. To remedy this Clicktale uses four different types of heat maps:

  • Attention Heatmap shows how much attention a specific area on your webpage is getting from visitors, as measured by average time

  • Total Time Heatmap shows the total time that all visitors were exposed to a specific area on your webpage.

  • Visitors Heatmap shows the number of visitors and the percent of all visitors that looked at every area including the bottom of the page(you know where all your disclaimer information is).

  • Pageviews Heatmap Given that a single visitor may visit a webpage several times, the Pageviews Heatmap shows the number of pageviews recorded at every area on the webpage.

There are several ways the ClickTale Heatmaps can be used to benefit websites, here are a few examples:

  • Optimize advertising location and increase its impact. By analyzing attention data and changing ad placement accordingly, website owners can both maximize their revenues and design a cleaner more fluid webpage layout.

  • Maximize content effectiveness by rearranging its location. For example, you notice that content down the page is getting a great deal of attention, but it is being viewed by only a small fraction of the visitors to the page. To increase the number of visitors that view it, the webmaster may decide to move this content further up the page, where the heatmaps show more visitors are focused increasing its effectiveness.

  • Reduce bounce rates. Web marketers can easily identify boring areas in web pages that visitors skip and areas that cause visitors to leave. This is especially valuable to websites that use long marketing copy, now problem areas can be easily identified without guess work, revised and monitored, reducing bounce rates and putting more money in your pockets.

As the affiliate industry has changed, affiliates have had to change their marketing tactics. Where it used to take minutes to set up a campaign and direct linking was king, these days in the era of quality scores and FTC pressure it is imperative to get the most you can out of every campaign. The faster you can optimize and figure out the clickology of the customers coming to your site the faster you maximize profits. If you can spend the same money you are already spending and get more information per visitor, the question is why wouldn’t you? Check out clicktales it’s an awesome tool.