It sucked when we were children, it sucked when we were teenagers, and guess what it still sucks. Do you know what Kobe Bryant, Peyton Manning, Tom Brady, Bill Gates, Donald Trump, and Greg Davis have in common? They are students of the games they play. They study and they research. They make mistakes and get back at it. They hate losing. Don’t get the affiliate game twisted. It is not a lifetime of partying all day and popping Champaign bottles. It’s work.
The only thing sure in life is that you are at the mercy of your choices. Either you choose to sacrifice and put in the work to get good at what you do or you look for short cuts and suffer. Are there short cuts to get to the money? Yes, but only after you have the principles down. What are the principles? What is my cost per customer acqusition? How do I optemize?How to choose offers? What are the metrics? What is my target conversion rate? Where are my customers? What do my customers like? What do they watch? How do they think? Did they graduate from college? Where do they live? How do they talk? How can I target them better? What gets them emotional?
Abraham Lincoln once said “Give me six hours to chop down a tree and I will spend the first four sharpening the axe.” Rather than throwing traffic and money at a page you’re direct linking too, how about throwing all those test clicks at a presell page. Use those test clicks to optimize a good lander. If you know that for the product you’re trying to market news style landers are working grab one and put your own twist on it.
Now one of the things I wanted to address was the questions that I’ve been getting from some of my affiliates about ppv marketing. Does it work? Yes. But, only if you know what you’re doing. Ask your account managers at your traffic source(traffic vance, directcpv, media traffic, etc..). They know what’s hot on their platform. PPV marketing is like the penny slot machines in Vegas. If you don’t know what you’re doing you‘re still going to lose money it’s just a slower bleed. The basic questions still apply. Does that ppv platform have your target demographic? What url’s will your ads be shown on? How do they target? If they have no way of targeting and you have no way of tracking then you might as well go to the bathroom, open up your wallet, dump your cash and credit cards into the toilet, and flush.
The most successful affiliates understand the business aspect of the industry. They ask the important questions. They do things by the numbers. They have systems in place. They have people who build their landing pages; they have specialists who they hire to assist in different aspects of their business. They follow trends and know what people are looking for. They stay up to date on what is going on in the news and factor it into their marketing. They watch Oprah and Rachel Ray if that is what their target demographic is watching. Remember no matter how many bottles of Champaign you pop, how many lambo’s you buy, how many watches you have, this is still a business. If you want to be number one then you outwork, out hustle, and out grind the competition.