There are some lazy marketers out there that are comfortable making a couple thousand a week. But, for the big money marketers, the guys that make $50,000 a day split testing is a must. The ABT of marketing is always be testing. One change, in color, in font, in the picture, on a landing page could boost conversions 30%. Split testing ads is also very important, just changing one word in your ad copy could double the effectiveness of your ad. Unless you are split testing you will never know how much money you are potentially leaving on the table.

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